Med-use - Innovative Media Use
OpenMenu
Client:
Montenegro s.n.c.
Deliverable:
Web site commerciale
Skills:
Content strategy, Ux design, Ui design, CMS development, Php, Css, Html
Link:

Amaro Montenegro is still, since 1885, the symbol of Italian tradition and excellence in the field of liquor production.

Objectives: to increase brand awareness in Italy and in the world, combining the historical traditions of the Group with a more fresh and modern digital presence on the web and on social media.

CONTEXT

The changes in the technological environment and the introduction of new digital formats has required a planning effort to ensure a consistent emotional impact throughout all devices.

Brief

CONCEPT

The creative idea behind the project was born from the desire to explain Montenegro as a stream of feelings and emotions tied together by a single sequence, all while trying to translate the product experience into images.

The silhouette of the bottle becomes a unique shape that guides the user through the various sections of the website.

One page emotional site

The explanation of the product is concentrated in a single page. To transmit the sensory complexity of the product, the various sections have uniquely colored backgrounds.

The color becomes a fundamental element for the emotional perception of the brand.

One page emotional site

RESPONSIVE WEBSITE

Despite the use of complex parallax scrolling effects, the website has been implemented with responsive technology. The layout automatically adapts to the size of the browser and allows for optimized viewing of the content on all devices.

Sito responsive

Look and feel

There are many aspects that describe Amaro Montenegro. The shape of the bottle becomes the filter, the passageway, the window that reveals the values ​​of a brand which is attentive to young people and to the principles of responsible drinking.

Digital style guide

TYPOGRAPHY Typography
COLOR PALETTE

EMOTIONAL
WEBSITE

The site is not just a container, but rather the philosophy of the product and of the Group translated into images, through which the consumer can enjoy an emotional and engaging experience.

Sito emozionale

Websites

Amaro Montenegro - Smartphone
Amaro Montenegro - Smartphone
Amaro Montenegro - Smartphone

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