Med-use - Innovative Media Use
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Client:
Barilla
Deliverable:
Recipe Book Design
Skills:
Art Direction, Custom Illustration, Graphic & Visual Design, Concept Development, Print Design
Link:

Born in Parma in 1877, Barilla today is one of the top Italian food groups. It is the leader in Italy in food and bakery and in Europe and the world in sauces and pasta respectively.

Objectives: Design a cookbook like an illustrated children's book, able to engage and entertain them with educational activities which aim to direct them towards a healthy diet.

Concept Development

Concept Development Concept Development

The book

Pasta is the subject of the book. Its shapes become objects of imagination capable of stimulate the audience of children.
Cooking becomes a game that involves adults and children alike.

Barilla - The book
Making of
Barilla - The book
Barilla - The book
Barilla - The book
Barilla - The book
Barilla - The book

LOOK & FEEL

Simple and representative language, combined with fun illustrations help the public to better understand the production process of the products.

INFOGRAPHIC Barilla - Look and Feel COLOR GUIDE
DRAWING Barilla - Look and Feel
Barilla - Look and Feel

LAYOUT

Two different types of recipes, in story and list format, allow the user to learn more about Barilla products in a simple and entertaining way.

STORY Barilla - Layout MAKING OF Barilla - Layout

STORYTELLING

The story is structured in steps, text elements are always accompanied by visual references (drawings and photographs) that guide the reader to the discovery of the recipes .

Barilla - Pasta

ART DIRECTION SHOOTING

Every aspect of production was studied in great detail. The aerial view photos of the dishes, combined with illustrations designed ad-hoc proved to be the winning recipe.

Barilla - Art Direction Shooting
Barilla - Art Direction Shooting

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