Med-use - Innovative Media Use
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Client:
Banca Popolare di Milano
Deliverable:
Digital style guide, institutional website, commercial website.
Skills:
Content strategy, Ux design, Ui design, CMS development, Php, Css, Html.
Link:

Born in Milan in 1865, Banca Popolare di Milano, with its almost 150-year history is one of the leading Italian banking groups.

Objectives: Define the new online communication of all group websites, increase brand visibility and brand awareness, implement a new modular and easy to upgrade CMS system.

DIGITAL STRATEGY

A careful analysis of the assets, supported by detailed interviews of targeted kind of employees of the Group, has helped to define the new online positioning of the bank.

INFORMATION ARCHITECTURE

The analysis of the target audience, of the communication objectives and of the management processes of the bank, has led the birth of two distinct websites, an institutional and a commercial one.

THE GROUP'S WEBSITE

A website has been designed to manage the relationship between the institutional communication of the Group and its stakeholders: institutions, press, investors, analysts.

Sito per il gruppo

THE RETAIL WEBSITE

A website has been designed to showcase the product offering to all customers and potential customers: retail, private, corporate or public administration.
The new site is well organized and easy to navigate so as to facilitate the conversion from prospect to customer.

Sito per il Retail

A UNIQUE EXPERIENCE.
THE ONLY EXPERIENCE.

Through a careful design of the user experience we have created a unique and constant interaction model, capable of providing the necessary flexibility to different business needs.
The result is a consistent, engaging and highly distinctive experience.

PRECISIONS AND FLEXIBILITY

Magnolia CMS was used to support the different communication strategies and to define a rigorous flow of content creation, proofing and publishing.
This choice has allowed us to achieve the required level of quality, performance and security. It also allowed us to provide the bank with a flexible tool to create original web pages and to manage all content in autonomously.

BPM - rigore e flessibilità

USER INTERFACE

WWW.GRUPPPOBPM.IT

IDENTITY

Typography
BPM - Typography
Font Awasome
BPM - Font Awasome
Color Palette
ICONING
Bpm - Iconing
Bpm - Iconing

INTEGRATION

BMP Screenshot Visit Website

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