Med-use - Innovative Media Use
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Client:
Giacomini Group
Deliverable:
The Giacomini Group sites in desktop and m-site versions
Skills:
Workshop, Content Strategy, UX design, UI design, CMS and Front-end development
Link:

Born in 1951, Giacomini is one of the world's leading manufacturers of components and systems for the distribution of heating, cooling and domestic hot water in the residential, industrial and service sectors.

Objectives: Define an online, fresh and intuitive communication for all websites in the single group, able to convey the new requirements of the Group's business.

INFORMATION ARCHITECTURE

The assessment of the Group's websites, workshop sessions and interviews with various representatives, were all used to identify the requirements to define a new single architecture, aimed at guiding the various targets to dedicated content.

A solution for information architecture was identified, allowing it to adapt to the communication needs the headquarters and of the various international organizations.

This solution has standardized the browsing experience, drives the various targets towards dedicated content and at the same time has generated synergies between the various site managers Giacomini.

Architecture

WIREFRAME

The structure of the content of each page has been adapted in accordance with the needs of the individual country and is designed to be viewed correctly on all devices.

SMARTPHONE

DESKTOP

GRID

CSM AND DEVELOPMENT

To streamline the management of institutional content, common to all group websites, an architecture was created to transfer this information in simple and fast way and in 18 different languages to the various websites, allowing each country to have complete autonomy.

The websites have been developed on the DRUPAL Content Management System platform.

This platform permits multi-user content management, the creation of new web pages using predefined modules and updates to the product catalog directly from SAP.

Content Management

Desktop

Giacomini - Website
Giacomini - Website
Giacomini - Website
Giacomini - Website
Giacomini - Smartphone
Giacomini - Smartphone
Giacomini - Smartphone

ICONS FOR THE BUSINESS AREAS

To make Giacomini's business area more recognizable, a set of simple and effective icons have been created, and subsequently used also for offline communication.

Business Area Icon

ICONOGRAPHY

The study of a new look & feel and iconography closely related to the brand has made it possible to standardize online communication, strengthening brand awareness of the Giacomini Group worldwide .

SERVICES
Servizi Servizi
TARGET Target
SECTIONS Sezioni Sezioni Visit Website

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