Med-use - Innovative Media Use
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Client:
Reale Mutua
Deliverable:
Multichannel system: website, m-site and app.
Skills:
Concept, Content strategy, Ux design, Ui design, CMS development, Php, Css, Html, system integration
Link:

Founded in 1828, Reale Mutua Assicurazioni is the largest Italian mutual insurance company.

Objectives: Increase the frequency and quality of the relationship with customers and prospects through new content features and services that create a unique user experience, consistent throughout the various digital media channels.

TARGETS AND DEVICES

A target, a device, an experience. Every single service, content and image speaks a language specifically devloped for each target audience.

ONLINE POSITIONING

Every single page, form and code, text has been developed to ensure a good ranking on top search engines.

ARCHITECTURE

Architettura

Linear website achitecture, few levels deep, use of megamenu to rapidly identify relevant content.

CONTENT LAYOUT

Content Layout

Concept and graphics structured in a linear, schematic and modular way. Visuals and text always consistent in order to offer a unique and consistent experience on all platforms.

TONE OF VOICE

Tone of voice

Quick and effective access to relevant information. Maximum clarity in order to perceive messages as transparent and correct.

WEBSITE

M-SITE

Website winner

2012 - Category Web (Sites and Portals)

Visit Website
App Clienti

APP FOR CLIENTS

An app dedicated to customers, designed to offer complete and integrated services, which allows the user to check the insurance position, check dedicated offers, quickly report an accident, record driver and vehicle information, quickly access emergency numbers, request quotations and much more, all from mobile devices.

FUNCTIONALITY

SMARTPHONE

Smartphone
Smartphone
Smartphone

TABLET

Tablet
Tablet
Tablet
App Agenti

APP FOR AGENTS

An app dedicated to the insurance agency network that enables the management of the customer portfolio in a simple way via a clear and intuitive interface.

FUNCTIONALITY

SMARTPHONE

SYSTEM INTEGRATION

Every single system and platform developed and is fully integrated with the management and security systems of the company, to ensure a smooth and fast transfer of data and information.

Integrazione Sistemi

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