IDENTITY STYLE GUIDE
ART DIRECTION SHOOTING
Use photography as a means to communicate the essence of the product in a clear and emotional way. The decision to show the products into a dish instead of packaged is in line with the concept of transparency, which is also holds true for the selection of ingredients and the philosophy of Spasso Food.
Considering the customer's needs, in terms of practicality, convenience and product range, a flexible, recognizable and practical packaging has been designed using an iconic code conveyed on a sticker.
The online purchasing process is the heart of the Spasso Food website. Every single element, process and passage has been analyzed, designed and tested with meticulous precision, in order to create a pleasant, intuitive and fast user experience.
In a business with such strong focus on delivery, being reachable from anywhere is a fundamental requirement. Based on this assumption, the design choices related to the registration and purchasing processes have been designed and engineered starting from the mobile device.
The Spasso Food interface is clean and focuses on the essential in order to focus attention on the dishes, the real protagonists of the website. The decision to choose simple and discreet icons makes the user experience easy and intuitive from any device.