Med-use - Innovative Media Use
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Client:
Spasso Food
Deliverable:
Brand identity, responsive ecommerce and social strategy
Skills:
Brand strategy, Brand identity, Content strategy, Ux design, Ui design, Custom illustration, CMS development, Php, Css, Html, Social strategy.
Link:

Spasso Food, a new player in the Roman street food scene, is a new way of thinking and living take away. High quality, affordable prices and ease of use are the cornerstones on which it is based.

Objectives: Create a new brand identity in line with the corporate vision, open a new independent online sales channel and create a new social media strategy.

Branding

IDENTITY STYLE GUIDE

Typography - titrations Typography - Titolazioni Typography - textual Typography - Testuali
Color palette
Icons Icone

ART DIRECTION SHOOTING

Use photography as a means to communicate the essence of the product in a clear and emotional way. The decision to show the products into a dish instead of packaged is in line with the concept of transparency, which is also holds true for the selection of ingredients and the philosophy of Spasso Food.

Art direction shooting

Stationary

Stationary

Packaging

Considering the customer's needs, in terms of practicality, convenience and product range, a flexible, recognizable and practical packaging has been designed using an iconic code conveyed on a sticker.

Packaging

Environment

Spasso Food - Environment

E-commerce

The online purchasing process is the heart of the Spasso Food website. Every single element, process and passage has been analyzed, designed and tested with meticulous precision, in order to create a pleasant, intuitive and fast user experience.

E-commerce

Responsive Website

In a business with such strong focus on delivery, being reachable from anywhere is a fundamental requirement. Based on this assumption, the design choices related to the registration and purchasing processes have been designed and engineered starting from the mobile device.

Sito responsive

WEBSITE

Spasso Food - Website
Spasso Food - Website
Spasso Food - Website
Spasso Food - Website
Spasso Food - Smartphone
Spasso Food - Smartphone
Spasso Food - Smartphone
Spasso Food - Tablet
Spasso Food - Tablet
Spasso Food - Tablet

Interface elements

The Spasso Food interface is clean and focuses on the essential in order to focus attention on the dishes, the real protagonists of the website. The decision to choose simple and discreet icons makes the user experience easy and intuitive from any device.

Interface elements - Piatti
Interface elements
Interface elements - Menu
Interface elements- Ordine

Social content strategy

The definition of a careful social media strategy together with the selection of the correct communication style made ​​it possible to define the right "recipe". A recipe that successfully engages the end user.

Social media planning

In parallel to the construction of a social media strategy, detailed media advertising activities with focus on the target audience were planned.

Social media planning

Facebook

Visual cover Spasso Food - Visual copertina
Visual event Spasso Food - Visual evento
Products promotion post Spasso Food - Products promotion post
E-commerce promotion post Spasso Food - E-commerce promotion post
Quote Spasso Food - Citazione
Visit Website

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