Med-use - Innovative Media Use
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Client:
CheBanca!
Deliverable:
Website product
Skills:
Content Strategy, UX design, UI design, CMS and Front-end development, System integration
Link:

CheBanca! is Mediobanca Group retail bank, born in 2008 to go beyond the model of traditional banks.

Objectives: create Che Banca! Yellow Advice minisite. Yellow Advice is a new concept of advanced advisory and a highly innovative financial product.

INFORMATION ARCHITECTURE

By way of a thorough analysis of the client goals, relevant target and services proposed, we have defined an appropriate information hierarchy, aimed to strengthen the selling strategy and structured on 3 pillars: product presentation, product simulation and financial education.

Private area & database building

Lead generation and management was one of the main client needs. We met this request by designing a private area directly interfaced with the bank CRM system and by introducing a logic of «premium content», accessible to registered users only, as a lead generator.

Social login & conversion rate

In order to boost conversion rate we have introduced the social login flow and we have paid a careful attention in user experience by designing a light and smooth registration.

System Integration

Despite its limited dimensions Yellow Advice is a highly technological website, able to interface and integrate with the bank systems and other external services, such as:

  • Internet Services exposition and a dialogue with the bank CRM
  • Real time content import from external editorial provider
  • Integration of finance simulation tools originally existing in the bank Home Banking platform
  • Management and integration of 4 different social login applications.

look and feel

With Yellow Advice CheBanca! has started a process of rethinking of its digital image by reducing the human touch component in favor of a more flat graphic style, ideal for mobile digital devices.

ICONING

User interface

yellow-advice - Tablet
yellow-advice - Tablet
yellow-advice - Tablet
yellow-advice - Tablet
yellow-advice - Tablet
yellow-advice - Tablet

Interface elements

Interfaces have been considerably simplified and information rationalized in order to fully ease legibility and accessibility of content. Interaction transitions and animations have been implemented to enhance users experience.

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